Jehan-Jacques Blancpain registers himself as a watchmaker in the Villeret village records. He is the founder of the eponymous watch brand which will remain family-owned, handed down to his descendants, for almost 200 years. Blancpain is proud of its history dating back to 1735, making it the world's oldest watch brand. Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has constantly pushed the limits of watchmaking. At Blancpain, the expression "Innovation is our tradition" is a fundamental guiding principle.


Blancpain Collections

Fifty Fathoms

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Blancpain Universe

Ocean Commitment

The Blancpain Ocean Commitment pays homage to our Brand's significant historical links with the ocean, having launched the world's first modern diving watch, the Fifty Fathoms, in 1953. This milestone moment in Blancpain's near 300-year history marked the starting point of our collaborations with the ocean community, which have typified the 70 years since, as has our support for ocean conservation initiatives.

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Blancpain Universe

Art of Living

The encounter between the world of haute horlogerie and haute cuisine, between Blancpain and the Art of Living is entirely self-evident, whether in terms of their common attachment to fine craftsmanship, the importance placed on product quality, or the respect for terroir and traditions. The quest for excellence, expertise, a sure touch and true passion are the kind of values Blancpain shares with the world of haute cuisine. Blancpain cultivates special ties with the greatest award-winning chefs, encompassing more than 100 Michelin stars among its circle of friends, past and present.

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For Him