Yoko London was founded in 1973 by the Hakimian family. 47 years later it remains a family business with three generations having shaped and nurtured this coveted brand. The family works with thirteen different pearl farms around the globe, to source and select the finest and most unusual pearls in the market, with rare colours and exceptional sizes of particular interest to the team. This forward-thinking brand seeks to redefine the way women of all ages wear pearl jewellery, demonstrating through dramatic and imaginative designs, how pearls can be both classically elegant and a modern fashion accessory. This is highlighted through the array of famous women who have adorned themselves in Yoko London pearls, from Michelle Obama during her time as First Lady, to supermodel and philanthropist Natalia Vodianova, as well as global megastars like Beyoncé, Katy Perry and Lady Gaga.