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Zenith
THE HEART OF WATCHMAKING
Founded in 1865 in Le Locle, Switzerland, ZENITH has been at the forefront of Swiss watchmaking for over 160 years, driven by a pioneering spirit and relentless precision. As the first vertically integrated Swiss manufacture, it revolutionized horology with in-house movements like the El Primero, the world’s first automatic chronograph. The CHRONOMASTER collection exemplifies ZENITH’s mastery of high-frequency chronographs, the DEFY embodies technical innovation with avant-garde designs, and the PILOT pays tribute to its rich aviation legacy with bold, adventure-ready timepieces. From 1865 to now, ZENITH is the heart of watchmaking.
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Zenith Collections
Zenith Ambassador
Xiao Zhan
Dedicated to shaping the future of Swiss watchmaking, Zenith has never stopped seeking out and exploring the uncharted territories of watchmaking, while constantly pushing the boundaries of precision and searching for the utmost details. Zenith’s new brand ambassador, Xiao Zhan, perfectly embodies this ethos. Staying loyal to his heart, Xiao Zhan addresses every challenge with courage and perseverance to constantly push himself. Passion and faith like this will turn our dreams into reality.
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Zenith Ambassador
Aaron Rodgers
As someone wholly committed to excellence and precision, and who understands what a difference a single instant can make, Aaron Rodgers is the perfect ambassador for Zenith’s Chronomaster Sport, which features the latest generation of the renowned El Primero column-wheel chronograph caliber that's able to measure and display 1/10th of a second.
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Zenith Ambassador
FELIPE PANTONE
Zenith has partnered with Felipe Pantone to become the first watchmaker to offer its Manufacture building as a canvas to a contemporary artist. Vibrant, electric and distinctly retro-futuristic, Felipe Pantone's work is all about letting go of all pre-existing notions of art in order to create freely. His use of modern and unconventional tools in realizing his vision is an approach shared by Zenith, where its rich history and traditional roots have served it to look onwards and build the future of watchmaking on its own terms.
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