Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

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Zenith Collections

Zenith Ambassador

Xiao Zhan

Dedicated to shaping the future of Swiss watchmaking, Zenith has never stopped seeking out and exploring the uncharted territories of watchmaking, while constantly pushing the boundaries of precision and searching for the utmost details. Zenith’s new brand ambassador, Xiao Zhan, perfectly embodies this ethos. Staying loyal to his heart, Xiao Zhan addresses every challenge with courage and perseverance to constantly push himself. Passion and faith like this will turn our dreams into reality.

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Zenith Ambassador

Aaron Rodgers

As someone wholly committed to excellence and precision, and who understands what a difference a single instant can make, Aaron Rodgers is the perfect ambassador for Zenith’s Chronomaster Sport, which features the latest generation of the renowned El Primero column-wheel chronograph caliber that's able to measure and display 1/10th of a second.

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Zenith Ambassador

FELIPE PANTONE

Zenith has partnered with Felipe Pantone to become the first watchmaker to offer its Manufacture building as a canvas to a contemporary artist. Vibrant, electric and distinctly retro-futuristic, Felipe Pantone's work is all about letting go of all pre-existing notions of art in order to create freely. His use of modern and unconventional tools in realizing his vision is an approach shared by Zenith, where its rich history and traditional roots have served it to look onwards and build the future of watchmaking on its own terms.

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